Kate Farms Gains First Major US-Wide Retail Listing as Its Kids Nutrition Shakes Launch at Target – vegconomist

Plant-based nutrition brand Kate Farms has announced that its new Kids Nutrition shakes are launching at selected Target stores and on Target.com. The launch marks the brand’s first major US-wide retail listing.

The new science-formulated shakes are designed for children age 1 to 13. They contain 8g of organic pea protein, 27 vitamins and minerals, and DHA to help support brain and eye health. The shakes are available in three flavors (chocolate, strawberry, and vanilla) and are free of common allergens, artificial sweeteners, and preservatives.

“Parents today want nutrition they can feel good about — designed for their kids’ growing needs, made with high-quality ingredients, and free from things they don’t want,” said Catherine Hayden, Registered Dietitian and Chief Marketing Officer at Kate Farms. “We’re excited to introduce Kids Nutrition, giving families a plant-based option that aligns with their expectations for nutrition and ingredient quality.”

“Helping families access better nutrition”

Kate Farms offers plant-based products for children and adults that can be used as sole-source or supplemental nutrition for oral and tube feeding. They are available US-wide and eligible for insurance coverage with Medicare, Medicaid, and private insurance. The formulas are made with organic pea protein, fiber, and phytonutrients, and can be accessed in more than 1,500 US hospitals.

In 2022, Kate Farms raised $75 million in Series C funding to develop more products and enter new markets. The round took the company’s total funding to over $135 million. Last year, Kate Farms expanded its product range with strawberry flavor meal replacement nutrition shakes.

“For years, physicians and registered dietitians have asked us to offer our products at retail, making them more accessible for people who could benefit from our high-quality, plant-based nutrition,” said Brett Matthews, CEO of Kate Farms. “Parents have also wanted Kate Farms to be more readily available for purchase. We’re committed to helping families access better nutrition options, and our products are now available at select Target stores and online retailers.”