SoFine Foods, a plant-based producer based in the Netherlands, has launched two new products in time for Veganuary.
Joining SoFine’s successful SoChicken Skewers, the SoChicken Burgers are plant-based patties made with soy and wheat protein. They are said to have the same taste and juicy texture as conventional chicken, outranking other meat alternatives in a blind taste test.
The breadcrumb-coated Vegetable & Cheeze Puffers are made from 39% vegetables — a mixture of spinach, courgette, and onions — combined with vegan cheese. The Puffers have received a top Nutriscore A rating, as they are rich in fibre and protein and low in saturated fat.
The new products are already available in Belgium, and have recently arrived at some Edeka and Rewe stores in Germany. The launch is supported by a marketing campaign featuring advertisements, coupons, flyers, and point-of-sale promotions.
Varied product range
Originally best known as a tofu brand, SoFine has been expanding its product range in recent years to include a variety of meat and dairy alternatives. In 2020, the brand launched a plant-based feta alternative called SoCheeze cubes, available in three flavours.
This April, SoFine introduced its SoFish sticks, which were voted the best tasting in a blind taste test featuring two similar products. Other SoFine products include schnitzels and meatballs.
“Veganuary is motivating more and more people to eat a more plant-based diet,” said Jessica Zomerdijk, commercial director at SoFine. “As a pioneer for vegan meat, fish and cheese alternatives, we support this with new delicious products — and we create additional incentives to simply try something new.”
