The global shift toward plant-based, vegan, and alternative foods shows no signs of slowing down. Nowhere is this momentum more visible than in Asia, where consumer demand for sustainable, healthy, and innovative food options continues to grow. For international brands seeking entry into Japan and across Asia, FOODEX JAPAN stands as Japan’s largest and most influential food and beverage B2B trade show — and the premier stage for showcasing plant-based innovation.
A Global Marketplace in Tokyo
FOODEX JAPAN will take place from March 10–13, 2026, at Tokyo Big Sight, marking its 51st edition. With 85,000+ food professionals expected to attend, including buyers from retail, foodservice, trading companies, and import/export specialists, the exhibition offers unmatched exposure to decision-makers across Asia. 3,500+ exhibitors from 70+ countries and regions will gather, making FOODEX JAPAN the truly global food trade fairs in Japan.
Plant-Based and Vegan at FOODEX JAPAN
The rise of plant-based categories has been remarkable at FOODEX JAPAN. At the 2025 edition, vegan and vegetarian products ranked among the TOP 3 overseas exhibitor categories, with 739 vegan exhibitors from abroad and 388 domestic companies highlighting plant-based & organic innovations. This strong representation reflects not only global market trends, but also the growing appetite of Japanese and Asian buyers for alternative proteins, dairy-free solutions, and clean-label offerings.
Exhibiting at FOODEX JAPAN means placing your brand at the center of this momentum. Buyers across Asia are actively sourcing vegan, organic, and alternative products — from supermarkets and convenience store chains to restaurant groups and distributors, importers. For companies looking to expand into Japan, this is the ultimate opportunity to connect with decision-makers face-to-face.
Why FOODEX JAPAN?
- Meet 85,000+ Buyers Worldwide: 65,000+ from Japan and 20,000+ from overseas.
- Business Matching Program: FOODEX JAPAN provides official business matching programs, connecting exhibitors directly with pre-qualified buyers.
- High International Visibility: With strong media partnerships and global coverage, FOODEX JAPAN helps amplify exhibitors’ presence beyond the 4 days of the show.
Success Through FOODEX JAPAN
FOODEX JAPAN is recognized as a key platform for companies aiming to expand into Asia. It provides opportunities for European vegan brands to engage with Japanese importers, and for North American plant-based producers to gauge market response and build connections. The event’s scale and reputation create opportunities that extend well beyond the exhibition hall.
Practical Information
- Name of the Event: FOODEX JAPAN 2026
- Dates: March 10-13, 2026
- Venue: Tokyo Big Sight, Tokyo, Japan
- Expected Attendance: 85,000+ food professionals
- Exhibitors: 3,000+ from 60+ countries (expected)
Whether you are a start-up brand in alternative proteins, a well-established vegan company, or part of a national export group, FOODEX JAPAN offers the platform to scale your business in Asia.
Get Involved
Take the next step to showcase your brand in Tokyo. Exhibitor applications are now open for FOODEX JAPAN 2026. Reserve your space early to secure the best location and benefit from global promotions leading up to the show.
